Since the description doesn’t automatically display for Shorts, click-through rates (CTRs) may be low. Do allow tappable links in the description.Viewers have to open the video’s menu and select the description to read it. Allow titles that automatically display and descriptions that don’t.So you can’t ask your audience interactive questions, launch countdowns, or link out to your website using stickers. Instagram Reels can last up to 90 seconds, and TikTok videos can last up to 10 minutes. Have shorter time limits than most other social networks.But before your team begins creating YouTube Shorts, know about a few key differences. On the surface, Shorts are similar to Reels and TikTok videos. They can include a single cut or feature multiple clips stitched together. Shorts can last between 3 and 60 seconds. You can create bite-size Shorts to complement long-form videos or you can focus your YouTube content completely on short-form video. Whether or not your team already has a YouTube channel, Shorts can be a valuable addition to your social media strategy. Shorts are now widely available around the world, and YouTube displays them in their own dedicated feed. YouTube began launching Shorts in 2020, and this short-form video format debuted globally in 2021. Shorts are similar to TikTok videos and Instagram and Facebook Reels, yet they have their own built-in audio and editing tools. What Is a YouTube Short?Ī YouTube Short is a short-form video that uses a full-screen vertical format. So how can you get started? Find out how to make YouTube Shorts, and discover how to make this short-form video format work for your brand and your audience. Shorts are a smart addition to your company’s or clients’ social media strategy if you have a thriving YouTube channel, if you’re already creating short-form video for other channels, or if you’re looking for new ways to connect with your audience. Racking up more than 30 billion (yes, with a B) views per day, YouTube Shorts are kind of a big deal.
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